All of these technical advantages don't make any difference unless they can results in a tangible difference in your return on investment.

Consider the following example:

A company sends out 10,000 text messages through one of our competitors. Our client also sends out 10,000 text messages. Both companies have the same questions;

• How did my text message campaign perform?
• Did it do better or worse than the other offer we made last month?

Our Competition's Answers

• 9,998 were successfully delivered.
  • Normally we rely upon your company's receptionist to measure your results.
• 9,998 were also successfully delivered last month.

My Wireless Agent Answers

• 9,998 messages were successfully delivered.
  • 2,120 visited the landing page created from your mobile text campaign.
  • 622 people printed the coupon on your mobile landing page.
  • 317 people called to inquire from your mobile tracking number.
  • 1 The average call lasted 2.5 minutes.
  • Reverse ID information of available for 280 of the callers.
  • Most of the callers live North of the city zip codes are available.
  • The call recordings indicate a problem with the sales process.
  • 40% of those who responded also visited your main website.
  • 10% of those who responded bought your product online.
• This month the results of your SMS campaign averaged 10% higher in most categories. On the surface it looks like your new offer was more appealing than the offer we ran last month. All of the above campaign details are also available to review for last month.